Hey new students! You’re about to have the best semester of your college career! This is my favorite class that I’ve taken in Newhouse, and the one I’ve learned the most from. But it’s not easy—it’s a lot of work,… Continue Reading
According to National Geographic’s Color Palette guidelines, yellow is the primary brand color and should be used for most accents or calls to action. “Tints are also available but should be used rarely, such as for background color fields, showing… Continue Reading
National Geographic is known for its images, as a highly photograph-driven magazine with some of the best photographers in the world as contributors. The images are typically of nature, though some capture cultures described in features. Images often run full-bleed,… Continue Reading
National Geographic uses very little furniture, and uses a lot of white space instead. However, since the magazine’s design was revamped last year, there are a few new elements, which make use of lines as indicators and separators. First, the… Continue Reading
The name of National Geographic Magazine itself is completely unique and thus unmistakeable as a brand. The title implies an exploration of the physical world; according to dictionary.com, “geographic” means “of or relating to the natural features, population, industries, etc., of… Continue Reading
The National Geographic nameplate is made up of a serif font, which was recently rebranded to be smaller on the cover. In November 2016, NatGeo released its first rebranded issue with the smaller nameplate — previously, the nameplate had stretched… Continue Reading
Cover: Each issue of National Geographic has a different tagline which relates to the biggest feature article inside, and the photo on the cover comes from that main story. In this way, Nat Geo makes each issue feel like a book focused… Continue Reading
National Geographic, magazine Format 6 7/8″ x 9 15/16″ Monthly Page Count: January 2017 Special Issue= 156; February 2017 = 132. The physical dimensions of Nat Geo work well because it’s smaller than most magazines, but large enough that it… Continue Reading
The tips from past students that stuck out to me: Don’t settle on the first thing that works. This is definitely something I struggle with in design — once I find something that works, I struggle with making myself continue to… Continue Reading