What I learned This Weekend My undergraduate professors taught me “Content is the King.” Now, seeing is believing. Good news design also matters, especially for a whole news package. I volunteered in the long-form section, which has many serial reporting. From Winter… Continue Reading
NG has pretty concise and straightforward “template”, because the meat inside it is quite powerful to set the branding apart from others. In digital edition, NG takes advantage of the interactive nature of digital platform. In order to encourage the users explore the interactives,… Continue Reading
In the story of “First City”, NG uses red color to highlight the hed, which echoes with the main color in the photo – a red dress and the red lip. Though the color is not exactly the same (the… Continue Reading
NG’s feature story usually consists of text, photo essay, maps or infographics. Multiple photos used for a single story. Even within the text part, the first few pages of reading have some pictures as visual cues to correspond to the content.… Continue Reading
Unlike the print version of the National Geographic magazine, the tablet edition is built to be viewed horizontally, which determined by the nature of the photo content that NatGeo is mainly recognized by. The purpose of… Continue Reading
The purposely-made typographic palette empowers the words, merging the visual aesthetics and the ideas sublimation. Let’s take a sneak peek at National Geographic’s design templates of the tablet edition-see how the effective storytelling works on its digital platform. Typographic Guideline… Continue Reading
National Geographic Magazine (NG) is the flagship journal of the National Geographic Society. The society reaches more than 280 million people worldwide each month through its magazines, the TV Channel, documentaries, radio programs, films, books, maps and interactive media. As… Continue Reading
People are visual creatures. Our eyes like contrast and drama. That’s why the news has pun headlines and condensed leads. And good design brings people to go beyond the texts, endowing the audience with the rights to understand tacitly and… Continue Reading