Any reader will notice than when they pick up a copy of Wired Magazine and flip though it, there seems to be more black than white. And there is. Wired uses very bold and dark color palettes throughout every issue. This allows the publication to have a theme have a consistent look and feel. Every month a reader would be able to pick out Wired among various publications even without seeing the name plate.
Wired’s table of contents is very bold and is a great example of the color theme that will be used throughout the rest of the publication. With the reversed colors, it really shows the boldness of the magazine.
In the front of the book section, Start, the boldness continues with blacks and grays. They use red for the name of the section to highlight the word. This allows the reader to quickly understand where they are in the book and if flipping through will spot the red easily from the pages and photos of dark colors.
In the next section, test, the magazine uses black and white photos on a black background. In order to highlight the text portions of the pages, they use a yellow line to outline two sides of the block of text. This allows the reader to focus on the pictures, but separates the white text from the rest of the white writing such as photo captions and bylines. It also adds a bit of color to pages too and not allowing the black and white to get too repetitive.
Into the well of the magazine, they also just just black and white photos with only one highlight color. For this article about black market sales of organs, they use pink for a graphic that corresponds to the part of the body the text is about on that page. This is a really neat way to illustrate this story, because it tell the reader non verbally what they are reading about before they start reading.
Further in the magazine, the black and white pictures continue, and the use of a highlighting color. In this article, the designers use pink to highlight the name of the article and author’s name (creating a hierarchy) and then to separate sections of the story.
Throughout the magazine, their use of black and white photography is prevalent, and then only a few times they use colored photos. I do not like the choice of color photos. I think they are more so ones that should be black and white. As in the first photo shown above, color does nothing for it. But in the second one, color really makes each individual product stick out, which is really a great element to the story.
Overall, this magazine uses a lot of black and greys with highlighting colors. This palette fits the tone of their magazine, masculine. I think they do a good job at really getting the feel down from cover to cover. I would think this could get boring, but the way it’s designed does not allow that to happen.