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Design is Content

I just wanted to share my opinion on the topic of design being content. To me, design is most definitely the content, but so is the actual written word. It’s not a matter of which one is more important than the other. The point is, if either the design or the article existed alone, the story wouldn’t best be told. Both work together to enhance the message. This is precisely why newspapers are adapting. With that said, I thought it might be of interest to you all to cite a particular newspaper’s website that recently underwent a redesign.  The designers at The Tennessean.com, which serves Nashville, TN, recognized the need to better engage the readers by addressing their feedback and incorporating a streamlined design. Personally, I think it’s working.

What do you think?

allisonwerner

One Comment

  1. Hey Allison, the topic of discussion of design/content or form/function is not new and never seems to get old. My favorite quote on the topic is by Paul Rand, best known for his corporate logo designs, (including the logos for IBM, UPS, Enron, and ABC) once said:

    “Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.”

    Although clearly influenced by the theories of modernist design, Rand is dead right. I think arguing whether design is/is not content is a moot point.

    We love it because of the endless possibilities and the countless solutions and contradictions to a problem. Its simplicity is overwhelming.

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