Esquire-Color

Esquire Magazine’s color palette is very sleek, sexy, and masculine. They use their color choices to accentuate and add to their typeface and font choices versus taking away from them, like some publications that I see.

Besides the normal colors of black and their logo’s use of red they try to use a lot of stereotypical masculine colors, such as indigo blue, sand brown, emerald green, and burnt orange. The use of these colors sends a message that they are not afraid to use color but that they are only comfortable enough to stay within their own frame of what is secure. Although this only makes sense for the readership of their magazine, which is a huge factor that has to be accounted for when putting out a publication.

Their body copy is rarely any other color than black, and when it is that is usually because it is in cohesion with an illustration or enhanced visual and those colors will most likely be red, green, or blue as mentioned earlier.

Overall, a majority of their color choices and use of color are as attempts to grab the reader’s attention to something of importance or move them through the page. Their hierarchy of importance as it pertains to color falls most importantly to how it will enhance the voice, which is something that I can most certainly respect and appreciate. Although, I do believe it is your job to push your reader to be greater so for the readers to grow and elevate themselves the magazine does too.

justinbryant