Esquire Field Notes | Language & Typography

The name of Esquire exudes confidence and sophistication. There’s a certain man that most people think about when they think about the name “Esquire.” I think that the name of the magazine fits the content well. Esquire is supposed to appeal to the men that want to be the best looking, smelling, and dressed man in the room. By filling the magazine with knowledge for different spirits recipes, cooking recipes, and reviews; Esquire makes helps to make their readers astute with knowledge on various topics.


Headlines are some of the most important features of a story. With that being said, Esquire mostly uses hammers for their headlines. Unless the story prompts a really long headline, Esquire keeps the headlines short, simple, and to the point. There are  shorter “features” of sorts that’s for the reader’s entertainment. The subheads and deks are used in order to give the reader more details about the story. The tone of voice for Esquire is relaxed and “cool” if that makes sense. Esquire for the edgier, older reader and relates to both the young and old.



The cutlines and captions are typically short in order to get readers right into the story. The cutlines go on photo stories to give more insight about a story in a magazine.

I don’t think that Esquire uses labels.


Pull quotes are used as a way to make the reader hone in on one particular fact about a story. The pull quotes can be self-explanatory or flirtatious depending upon what the content is. Most of the time in Esquire, the pull quote is pull out an important fact. There is no particular style. Although, the pull quotes tend to match the typefaces and aesthetic of the story copy.


Bylines and credit lines are a part of the folio unless it’s a pretty important story. Those bylines are by the headline with the story.

The promos are conversational and newsy. Depending on the content in that specific issue, the promos can be very short and conversational. Like I said, it depends on the content in the issue, but on occasion, the promos are short and succinct. I think this works because it doesn’t make their readers’ eyes glaze over.

The departments in Esquire are witty and creative. For their fashion spreads, the department name is “How We Dress Now.” For smaller sections of fashion that recommends minimal styling to the reader, this department is called “The Code.” For a section where they recommend restaurants to their readers, this department is called. “The Best New Restaurants in America.” So, this works for Esquire because it allows for the reader to find out just how creative Esquire is.



Esquire magazine uses a plethora of typefaces in their monthly magazine composition. There is a mix of serif and san serif typefaces that are used. The Esquivel is the font that’s used for the nameplate. Esquire also uses granger for the subheadings.

With the clean contrast of serif and san serifs, Esquire does a great job of giving the copy of the magazine a minimal look. Besides the nameplate, the copy for Esquire is simple.

Another thing that works for Esquire is its ability to remain consistent. There is a mixture of san serifs and minimal serifs throughout the magazine, but they all work cohesive and work to tell the story of the brand Esquire.

These typefaces have a masculine look and adds that masculine look to the magazine. The typefaces are clean and minimal but look stern and strong. This adds to the reader’s perception that Esquire knows who Esquire is and wants the reader to understand what Esquire is. It’s kind of an exuded sexiness or coolness with these types of typefaces.