Esquire magazine uses the type of language that would mostly attract men. They will include curse words without any hesitation, some of them censored and some of them not, they will include sarcasm, wittiness, and very smart-ass(y) comments in their headlines, decks, and pull quotes. Esquire goes for the shock value in terms of language and you can imagine a man’s voice when you read the magazine. However, they are also very smart in what they say and will use great metaphors and similes to attract their reader.
When it comes to headlines, Esquire will use short and long ones. However, when the headline is particularly long enough that it takes three to four lines, it will highlight the most important so that the reader can only read that art and fully understand what the article is about. Nonetheless, Esquire is straight-forward and blunt with their headlines. Esquire uses pull quotes in their long pieces. They will often go for the shocking and out-of-the-norm quotes. For example, in their presidential feature, they used pull quotes for each candidate but used the ones that seemed inoffensive and careless. These were attributed as to who said them but others are not.
In terms of captions, Esquire only uses them when they are absolutely necessary and further explanation needs to be added. Sometimes, they are explanations of the picture that is being referenced and other times, it will provide information of who took the picture or what the person is wearing in them. They only use captions when it’s absolutely necessary. Bylines are very straightforward but one or twice in each magazine, they will add special thanks to someone that helped in shooting pictures or reporting or gathering the people that were to be interviewed. Promos are very straightforward, similarly to bylines. Lastly, section names vary between being creative and straightforward. Some of them will read “Style,” “Film/TV,” and “The Profile,” but others are more creative such like “The Cold Open” and “This Way Out” to show the beginning of the magazine and the ending.