Esquire magazine is not very consistent when it comes to sticking with just one type of typography. In one single page and article, the reader can find serifs and sans-serifs used together, along with bold letters and light letters. In terms of the content or the body of an article, Esquire will use Mercury, a serif.
It has stuck with this type for several years, even though the rest of the magazine has been redesigned recently. When it comes to the headers of the articles and the ones that have been graphically designed, Graphik, a custom typography has been added to the mix of sans-serif and serifs.
For their displays, a custom typography has also been added and named after long-time editor-in-chief, Granger. Even though mixing serifs and san-serifs and making them look good and elegant together is difficult, Esquire creates a healthy balance between the two. However, the use of the two in the cover when they are so close looks slightly forced to create diversity between the typography.
In terms of a specific pattern, Esquire will use serifs and sans-serifs both as display fonts to catch the attention of the reader and often one after the other. However, in the cover, it looks too disproportionate but when it comes to the pieces, the balance between them works perfectly and it doesn’t feel overwhelming. It’s consistent in using a serif for the title of the section, a sans-serif for the title of the piece and the deck and it will alternate between the two when it comes to bylines. One doesn’t notice it if it’s not what you’re watching out for but once you notice one font, you notice all the different ones and the patterns in which they are used.Nonetheless, the typefaces used are masculine, clean-cut and straight-forward much like the expected audience of the magazine.