Expresso Colors

The overall color pattern used for this publication is cool and subtle. The main color used is a lightish-dark, bright blue. It is first seen used on the reverse nameplate that remains the same color and location throughout every issue so viewers can easily identify with it. This blue color can be seen on every page of every issue. Using blue as their main color for the publication is a good choice because  it is easy on the eyes and produces a calm effect. The other two colors, that are used very sparingly, but provide for a good contrast to the blue are red and beige. The color red is used for the main A1 headline 99% of the time. The color red evokes a powerful feeling in the reader and helps to bring the text and/or images to the foreground. The red color is rarely used within the publication, but when it is, it is used for the most important information and stands out from everything else. The use of the colors red and blue is combination that is used frequently, which possibly could mean that it is unoriginal, but these colors do work very well together. When a cool color (blue) is mixed with a warm color (red), it enforces very strong, high-impact design.

The most variety of color, aside from images and illustrations, is used on the front page. In addition to the blue, beige and red color palette, different saturated CMYK colors are used are used for teasers and promos on the lower, right hand side. In this particular issue above, orange, blue and gold teasers are seen to tell the reader these are special stories inside the publication. Different colors are used every issue. These bright colors give the teasers and promos a special kind of feeling and importance. The colors used on the left hand side in the “24h” section are always the same, so readers can easily identify and connect with it. Similar to sections within the inside pages of the newspaper, each section in “24h” has a bolded, blue headline used to separate the text and make it easier for the viewer to read. The neutral beige color, is also used on the front cover as well as the inside pages. Although also very subtle, it works well with the blue. The advertisements used on the upper and lower portions of the front page, although I know the designer has no say and cannot for the most part do anything about it, definitely compete with the text and images, no matter there color.

Something I feel I should mention in this weeks research, although not actually a color, is the white “color” used in terms of spacing. The large amount of white space used helps to un clutter all of the text. It provides a good balance between text, images and other dominant colors. The image above shows articles within the publication. A large amount of white space is always used between the headline and deck. Depending on the length of article and number of images and info-graphics, a large amount of white space is also used in various other key locations to help spread out the information and give each piece a significant importance on the page. Also notice the bulleted information on the right-hand side that has the same bolded blue beginning line to draw the reader in to reading the bullets, that is similar to the front page.

Inside the publication, the color palette remains the same. There is not one page within the inside page where you can not see the signature blue color (with the exception of full page ads of course). Each section name is seen small, on the upper left hand corner of every page. The majority of the section names are in blue, but sometimes, depending on the importance of the section, this can change. The three images above are some examples of the different types of section heads you can see. Some contain colored box backgrounds that strip across the entire spread of the newspaper, while others just have the colored name. Depending on the section color, the majority of the info-graphics and special design elements match the section. The spread below has an important section in red that stands out from all the other colors in the newspaper, making it the upmost important section in the newspaper. The section heads are only rarely seen in red. You can also see that important pull out numbers, inside article headers, info-graphics and drop caps match the section head.

When a writers image is included in the publication, it is designed in the same style as the nameplate. The writers image is placed within the confines of a blue rectangular box. Reverse white type is used so the reader can easily see the name. In this particular example (below), the graphic is spread out across one page of the newspaper, similar to a section head. Also notice how the drop cap and called out section head within the article mimic the color blue color used on the top of the page.

michelepaolella