Fast Company is known for it’s clean, crisp, and modern style. Being a magazine that serves an audience of entrepreneurs and young people in tech, it’s natural that its typographic style also reflects a sense of contemporary boldness, and superiority.
Ever since undergoing a redesign in 2012, the magazine mainly uses three fonts: Kaiser, Zisou Sans, and Zisou Slab– all in several widths that they change throughout the publication. In the cover, the logo of the magazine makes use of an elegant and modern serif font, which I couldn’t exactly place, but is pictured above. In the big pink headline, Kaiser is being used, and in the smaller headlines, Zisou Sans is being used.
Kaiser is also used in all of the magazine’s headlines, from cover to cover, sometimes varying in width, but often consistent. It seems like the magazine is also consistent in aligning article headline to the left of the spreads, consistently making sure that all articles are started in the left side of the spread. This consistency makes it easy for the readers to absorb the content, and to follow the magazine’s “train of thought.” It also provides ease of reading, considering it’s consistent to how a person’s eyes travel across a page.
The deks are a thin version of Zisou Slab, the bylines are Zisou Sans, and the body copy is a serif font similar to Garamond. I also noticed that all of the magazine’s pull quotes are a Kaiser, which is a really bold font, making it easy for the eyes to focus on the main points.
Looking at the magazine closely, I noticed that these fonts are pretty much all they use, but they manage to keep them feeling fresh because they use variations of width of the same font, add underlines, use caps , and will vary the tracking quite often in the headlines of features.