Field Notes 1: Furniture

Nameplate: The name of a newspaper as displayed on Page One.

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De Morgen’s nameplate is eye-catching because it is in red and black, and it is bold. Red is a strong color and it catches the reader’s eye immediately, which makes the nameplate effective. Also, because the nameplate stands out, it is okay that it is not at the very top of the page, but rather a few inches down to the right. The nameplate is also creative because it combines De Morgen’s logo and name into one.

Teaser/promo: An eye-catching graphic element, on Page One or section fronts, that promotes an item inside.

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This teaser is featured at the very top of the first page. The colors of the words are also consistent with De Morgen’s red-and-black theme, which is crucial to the magazine’s overall design; consistency is part of a good design. In addition, the huge typeface and photo easily attract the reader, not only because they are at the very top, but also because they emphasize that the content inside should be read.

Cutline: A line or block of type providing descriptive information about a photo.

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The cutlines in De Morgen are effective because they are separated from the main stories by being in bold and having the red bullet point before the caption. This way, they don’t blend in with the surrounding text. Again, the black-and-red theme carries on in the cutline. The bold words also work because they stand out and don’t blend in with the article below.

Box: A ruled border around a story.


For the most part, the boxes are effective, but on this page, this box is too close to another story, and it seems like they are not related (though it is hard to tell because it is not in English). If the publication separated the box more from the story next to it, it would be less confusing.

Byline: The reporter’s name, usually at the beginning of a story.

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The byline appears after the headline, deck and red rule, which works because of the contrast.

Folios: Type at the top of an inside page giving the newspaper’s name, date and page number.

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The folio is at the very top of the page to the right on some pages and the left on others, and it has a clear typeface and organization. It is straightforward and there is no confusion when looking at the folio.

Reverse: A printing technique that creates white type on a dark background; also called a dropout.

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The coloring here is a little off; the yellow, grey, and white don’t match the rest of the publication. The boxes do stick out, but they don’t do a good job of representing De Morgen’s design.

Wrap/scew: Text that’s indented around a photo or artwork.

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The photo in the wrap is fine; the picture is well centered. However, the text on the left side doesn’t match the text on the right. There is more space on the left side between the photo and the text, and the white space is noticeable and inconsistent.

Drop cap: A large letter used in the beginning of the text.

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The spacing and the size of the drop cap are fine, but I think it looks a little too thin and doesn’t match the rest of the typefaces in the publication. If the publication used the same typeface as it did in the nameplate, it would look more consistent.

Pullquote: A graphic treatment of a quotation taken from a story, often using bold or italic type, rules or screens.

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I do not like the big quotation mark above the text in this pull quote because it takes the attention away from the quote itself. I think quotation marks around the text would look better and give the text more attention.


One Comment

  1. You did a nice job overall, Samar. … A few notes: 1) I would have like an explanation of HOW the design separates the cutline from the text. 2) Please do not use the word “art” when referring to visual content (even if the author of our book does). 3) I would have liked a bit more context on some of the examples. For example, on the nameplate, you say it’s not at the top o the page … I would have like to have seen it in context. Ditto for the promos, etc. 4) On the byline … It’s not clear to me (because I can’t see it in context) that this is indeed a byline. It looks more like an attribution on a pull-out. And certainly you would not put a byline above a headline. 5) Is the folio all the way to the right on all pages? Typically, odd and even pages differ in their treatment of folios.

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