Field Notes: Color in Der Taggesspiegel

Der Taggespsiegel is consistent in its use of very standard and traditional design cues. In fact, outside of any photographs and adds the only color used in the paper is red. It’s not used enough to be considered obnoxious and actually is a good visual cue to grab the readers attention.

 

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On the front page right under the nameplate and graphic of the earth, are promos that feature red text on a tan background. On a page that is vying for the readers attention this is a nice way to grab the eye and give them a short promo for inside stories.

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In the interior, at the top of each column that has different content than that page the headline is preceded by a red font phrase. Much as the A1, this is meant to grab the readers eye as they pick out the tiny spots of brightness on an otherwise black and white page.

Screen Shot 2014-03-03 at 8.25.20 AMAlthough it’s small to read in this picture, at the start of every new interior section, the new section is introduced with a small phrase in red print. While the enlarged type and other visual cues help to distinguish sections this is a nice, almost poetic way of grabbing attention and introducing you to the stories in the next section.

In total, I think Der Taggesspiegel is smart for using color the way they do. Nothing over the top or garish, and yet I can’t help but yearn for a little more. The fantastic placement of photographs and even the ads help to distinguish from the black & white space but I can’t help but want a little more to help guide my eye and give it something more to look at in terms of overall design. But as this is a more traditional paper with a focus on tried and true rather than extensive experimentation, I can understand their more subtle approach with glimpses of red.

 

Nick Schmiedicker