Field Notes: Conclusion

De Morgen is a beautiful paper. From the photos to the typefaces to the layout to the color – everything is just beautiful. I also think it is innovative; De Morgen tries new things, such as this headline. You don’t typically see this in newspapers:

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The red and black color scheme works great. Not only does it add color to the publication, but it represents De Morgen’s personality. There is color all over the place – in the ads, text, photos, and they make the paper look appealing. De Morgen is a newsy publication with a twist. It does a great job of grabbing readers’ attention through the “fun” and experimental strategies such as the headline above.

All the photos are good because they are action shots and are sized appropriately. The serif and sans serif typeface work well together because they make the publication look newsy and modern at the same time.

The hierarchy works well, too, and what the paper chooses to bold and make red.

Some of my favorite pages are below because they show everything I’m talking about. Everything is innovative, colorful and creative.

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