Field Notes – Conclusion

Everything about Der Tagesspiegel can be boiled down to a single word.

Traditional.

There are no new exciting things, no experimentation, and, while I haven’t done the research, I doubt any awards have been given to its design team.

While all of this may sound like I have spent the last semester disliking my publication, that is not entirely true. I enjoyed researching this German publication. However, the typefaces, image use, and furniture all are done in a manner that isn’t anything exciting.

I would like to see them break out of this mold a little bit more and maybe experiment a little with how they present their content. I would have to imagine they haven’t done so already because Der Tagesspiegel is directed to an older more traditional crowd that wouldn’t react too-well to their daily paper using vibrant colors or playing with the layout of their images in relation to text. For this, I cannot blame them. There is a certain vibe from them of a paper that is designed to function as a platform for the news, and ultimately, while design can be fun and it can present the news in ways not often thought about, that’s what a newspaper is for – delivering the news.

The most interesting thing I can say about Der Tagesspiegel is that I was surprised at how familiar is looked compared to a lot of American publications. While there are European and other worldly papers that push the bounds past what America does, Der Tagesspiegel is not one of them.

Nick Schmiedicker