Field Notes: Furniture (National Post)

FieldNotesGraphicOne 2

Nameplate: The name of the newspaper. Also called the flag. National Post’s nameplate features a serif font in all caps and a bright yellow background that works well with the colorful photographs and illustrations used throughout the publication. It also distinguishes a distinct grid and text style that is repeated (sans yellow background) throughout the paper to label sections.
Teasers: Promote different stories inside the paper. Also called promos or skyboxes. The National Post is somewhat consistent with its treatment of teasers, which feature a mixture of colored and black text, in varying sizes.
Drop Caps: A large capital letter set into the opening paragraph of a special feature. Also called initial caps. Drop caps in National Post are effective, as the reader can quickly identify where the story begins upon first glance.
Pull quotes: A quotation from the story given graphic emphasis. Also called a liftout quote or breakout. This particular example of a pull quote is interesting and it appears to be center aligned with the story head.
Bylines and Credit Lines: The writer’s name, often followed by the name of the publication he or she works for or other key credentials. National Post’s bylines are very small, but distinguished by an illustration of the writer above the name, which is interesting and unique.
Jump lines: A line that indicates what page a story continues on. The most remarkable thing about the jump lines National Post uses is that they are often distinguished by a fine line (often colored to match the color palette determined by the graphics on the page), an element used to emphasize various kinds of text throughout the paper, almost functioning as an underline.
Folios: A line showing the page number, date, paper’s name, etc. Like many elements here, National posts folios are functional and seamlessly integrated into the design.
Cutline: Information about a photo or an illustration. Also called a caption. National Post’s captions aren’t particularly remarkable. They appear directly beneath the photo, and function to elucidate details of the image.
Bugs/Logos/Sigs: A special label set into stories giving typographic emphasis to the writer’s name, etc.
Wraps/Skews: Text that wraps around a photo or artwork; also called a wraparound or runaround. National Post uses a very pronounced text wrap, particularly in the example I chose. Here it feels almost playful.



One Comment

  1. For a first post, you did pretty well, but I’m really looking for more analysis of each element. Take a look at Cameron’s post to see the kind of thinking I’m looking for. Also, some of the elements are really tough to see they way you’ve shown them. In the future, please show each element larger and next to its relevant text. … As for the content, a quick notes … credit lines are not just for writers. : )

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