One of TIME’s most notable features is its use of photography to tell a story. Photos in TIME are usually direct and straightforward, featuring subjects or sources from the given story. Occasionally, the magazine uses illustrations or graphics, but its main focus is detail-heavy photography. Photos are used to tell parts of the story, so they are fairly large on the page, especially for longer stories. Some sections, like Time Off, use smaller photos, so each review can have one photo each.
LIGHT BOX: Most issues of TIME contains the “Light Box” photo-essay. The small section features one or two full-spread photos on a single story. Each photo has a caption, usually setting the scene of the story and its significance. The text also links to more Light Box photos on the magazine’s website.
This is where TIME uses a mix of photos and illustrations. They correspond with the main feature story, so the type of cover image depends on the seriousness of the story. When it is a photograph, the cover tends to be a close up portrait of a source in the story. Illustrations vary, but are usually more light and use cartoon like drawings.
CONTENT AND STYLE:
Similarly to the cover, images inside TIME are dependent on the subject matter of the story, although there is almost no illustration. Photos feature people involved in the stories or show important details of a particular event, like a natural disaster or large festival. All photos are extremely deatil-heavy. Subjects in the photos are normally active on the page, but not always.
Each story has at least one photo, depending on the length. Most feature stories have a large, full-page or full-spread photo to start the article, with smaller photos on the inside pages. In Time Off, the magazine’s review section, photos are smaller to ensure each column has at least one photo. Section fronts, which are a single page, use a large photo that takes up 3/4 of the page. Colors vary, but are usually vibrant or complementary to the subject in the photo. Lighting plays a large role in TIME’s photos, as it is used to draw the eye to the most important parts of the photo.
TIME uses a variety of photo layouts. Most, however, are close up or wide frame. Portrait shots of a subject are always close up, while group shots or environmental photos are wide frame.
Photos are usually square or rectangular and tend to bleed off the page – unless they are placed in the middle, in which case, they are centered on the page or within the text. The centered photos are more common for shorter articles, whereas full-bleed photos are more common for longer, feature stories. Some photos take up either the top or bottom half of a page as well.
Overall, TIME uses photography and image to tell a story in itself. Photos can take a variety of forms, but are usually full-spread, or centered on the page, depending on the length of the story. The photos highlight the story’s subject or main source and use detail-heavy portraits to convey a message and draw readers in.