Field Notes: Inside

Zaman is broken down into several sections:

  1. Dis Haberler – News
  2. Politika- Politics
  3. Sanat- Arts
  4. Spor- Sports
  5. Sehir Haberleri- World News

Online there are several more sections which appear to rotate in and out of the paper, (the way that the New York Times includes Science/ Business sections once a week.) These sections include:

  1. Ekonomi- Economy
  2. Kultur- Culture
  3. Teknoloji- Technology
  4. Aile & Saglik- Health & Home

These sections are recognizable by color.

There is no shortage of color on the inside pages of Zaman. The headlines and body type are always in black or white, but the top of every page has a strip of color to indicate section, as seen above. Zaman is very modular. Everything seems to fit in a square or rectangular shape, and is separated by a great deal of space. Unlike American newsprint, Zaman is printed on white paper (as we saw with The National at SND). This means that it is clean and very easy to read.

Zaman averages about one advertisement a spread, if any. There are never advertisements on the A1. Most advertisements are almost camouflaged. Meaning that they appear to be designed  to fit in with the rest of the page. However, there are a few gigantic ads that nearly take up an entire page. Still, I am left rather curious how Zaman gets away with so few ads.

Zaman is very photo heavy. Zaman averages about 10 photographs on every spread, both large and small. These photographs are generally in color and favor depictions of people over landscapes. A few pages are entirely in black and white, and that is the only time we find black and white images in Zaman. A page in black and white signals one long feature, almost as if it is the main story in a magazine.

Zaman averages about 3 0r 4 stories a page, regardless of section. The initial page of every section delivers clear hierarchy, and I can easily distinguish the most important stories. Zaman does not utilize its sidebars to their full potential, they are often just large vertical blocks of text with one smaller image. There is not a single info-graphic insight.

I am disappointed in Zaman’s inside pages. The beginning of a new section provides an opportunity to really play with design, as we see with The Washington Post’s “Local Living”/ “Weekend.” Here Zaman falls short. I would have liked to see (especially with a European paper that can get away with less traditional news design) more risk taking.

Usual Zaman layout:

My favorite page of this week’s edition, because they get a bit creative:

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