Wired magazine has a unique feel which means the look is anything but ordinary. From their debate-causing covers to intricate graphics, Wired definitely created their own style that is easily recognized on any news stand.
This is non-modular, meaning that it doesn’t consist of rectangles of type fit together. As a magazine cover, it only features teasers to get the reader to look inside for the article. The Wired cover is different from many other magazines, because of the lack of many teasers. In the past few months, there have only been a few, whereas other publications fill the entire cover with teasers.
Also, the nameplate of the magazine is very unique, using a combination of reverse type lettering. The publication also uses different colors for the nameplate every month.
The hierarchy used is very simple. Usually the main stories or featured stories have the biggest type and boldest lettering, while other smaller stories are smaller type sizes and less bold lettering. The main stories are usually not above the nameplate, which is where smaller stories are used as teasers, but right underneath it.
The content of the magazine, which is sometimes risque or on the verge of inappropriate for many groups, is definitely spoken loudly by the cover which is bold from the use of dark colors and images used.
All around, Wired has created their own unique look and design something every month to correctly fit with the tone and theme of the publication. I do not believe they use the same grid every month and that adds to the uniqueness and style. I think the colors of every color also makes it eye catching.