Field Notes — Sports Illustrated — Language & Typography

Name of the Magazine:

The name of the magazine is called Sports Illustrated. Its a pretty straight forward name. “Illustrated” indicates that the magazine is an illustration emphasized magazine, so “Sports Illustrated” can be understood by the audience as a magazine that aims to tell sports stories and news in a visual way. As we scroll through the magazine, we can see that the magazine indeed includes a lot of visual variety, with photos and illustrations occupying at least 1/3 of each page. The typeface that is always used for the name tag is Atenna Srif, a formal roundish typeface that conveys formality and credibility. It tells us that this magazine is approaching sports news from critical  and professional perspectives instead of entertainment wise.

Types of headlines used/Department Names:

Department names are short and concise for Sports Illustrated. They are Editor’s letter, Leading off, Scorecard, Faces in the crowd and Point After. What is significant to mention about these department names of Sports Illustrated is that they are all right to the point and pretty much a summary of its contents. For example, Scorecard would be a department dedicated to sports news, including baseball, soccer, football and basketball. Stories within the department addresses news and comments on them. Meanwhile, comparing to department titles, section headlines are usually longer. “Manfred’s Middle Innings” is a section headline within the department Scorecard. In the department front shown below, we can see that its of relative smaller size comparing to the department name, but its in a different typography and is in italics. The other section headlines in this issue follows the same routine. I believe that Sports Illustrated does a good job on importance hierarchy. Readers will know that Scorecard as a department title includes the section as one of its stories.

Pull Quotes:

Pull quotes are always attributed in Sports Illustrated. They are usually in all upper case, with a relatively smaller attribution in red right below the quote. All quotes in this issue of sports illustration remains in the same style.

Captions and Cutlines:

Cutlines in Sports Illustrated are usually in red, positioned right below the images. Unlike other magazines that simply describe what is happening in the picture with merely one sentence,  cutlines in Sports Illustrated are usually in the length of 2-3 sentences. They describe the photos and proceed with a simple comment on the person or event the photo is depicting.