Today’s Zaman uses a fair amount of color. Not quite as much, as say, something like The Grid, but for a very traditional paper they use a good amount. They stick with a balance between cool and warm hues, tending to use red, orange, or a strong blue to quickly grab peoples’ attention and light blue, cream, and green to slowly grab attention as a reader glances through a page.
Today’s Zaman uses color to attract attention, provide consistency throughout the paper, give readers cues as to when something new or different is on a page, and to enhance the visual story of the paper. The color is an immediate way to provide hierarchy to a page, though I have to admit I don’t think they use it quite as effectively as they could, for example, I feel it would be a better idea to have some type of color system in play for each section head and not just sports, because I am sometimes confused by their organization. The colors they use are simple choices, nothing drastic, nothing bold or different, which plays well with the idea that this is a very serious, no nonsense paper.