Field Notes: Today’s Zaman: Color

Today’s Zaman uses a fair amount of color. Not quite as much, as say, something like The Grid, but for a very traditional paper they use a good amount. They stick with a balance between cool and warm hues, tending to use red, orange, or a strong blue to quickly grab peoples’ attention and light blue, cream, and green to slowly grab attention as a reader glances through a page.

Screen Shot 2014-03-03 at 8.17.42 AM Screen Shot 2014-03-03 at 8.17.53 AM Screen Shot 2014-03-03 at 8.18.01 AMAs stated before, Zaman often uses red to quickly grab reader’s attention, for example, an important promo on the cover and the hed for the above the fold story of this particular issue are red.

Screen Shot 2014-03-03 at 8.19.44 AM Most section heads are very basic and simple black and white, except for Sports which not only uses a large blue box but will most of the time incorporate a photo into it as well.

Screen Shot 2014-03-03 at 8.17.30 AM Screen Shot 2014-03-03 at 8.18.08 AM Screen Shot 2014-03-03 at 8.18.23 AMCream, light green and simple portrait photos ease the reader into the first page and highlight the inside pages of the paper. Light blue pull quotes do not detract from the page.

Screen Shot 2014-03-03 at 8.19.32 AM Screen Shot 2014-03-03 at 8.19.07 AM For particular packages Zaman will use a good amount of color to provide an obvious separation from the main paper’s pages.

Screen Shot 2014-03-03 at 8.18.28 AM Screen Shot 2014-03-03 at 8.18.52 AM Screen Shot 2014-03-03 at 8.18.32 AM Zaman is not afraid to use color in photos, graphs, and illustrations.

Today’s Zaman uses color to attract attention, provide consistency throughout the paper, give readers cues as to when something new or different is on a page, and to enhance the visual story of the paper. The color is an immediate way to provide hierarchy to a page, though I have to admit I don’t think they use it quite as effectively as they could, for example, I feel it would be a better idea to have some type of color system in play for each section head and not just sports, because I am sometimes confused by their organization. The colors they use are simple choices, nothing drastic, nothing bold or different, which plays well with the idea that this is a very serious, no nonsense paper.

miriamtaylor