Field Notes – Typography

The Dallas Morning News uses an old style typeface for their nameplate. This is contrasting to the mix of a more modern sans serif and serif logo for their website that appears just below “The Dallas Morning News.” The headlines are written in a serif typeface in varying degrees of boldness depending on the importance and placement on the page. The subheads are also written in a regular serif typeface.

Bylines, credit lines, cut lines and captions are all written in a sans serif typeface. The first few words of a cut line are written in a bold sans serif typeface to add contrast. The folios are also written in a sans serif typeface, as well as the section heads and pullquotes. The pullquotes also use a bold sans serif for the speaker’s name.

The stories in The Dallas Morning News are written in a serif typeface to go along with the heads and subheads. Everything else is a sans serif typeface in varying degrees of boldness to show contrast.

The size of the words is consistent throughout the issues except for the headlines. The headline sizes change with the importance of the story and its place on the page. More important stories are placed at the top of the pages with a bigger size.

I like that DMN chooses to make their headlines and stories in a serif typeface and places everything else in a sans serif typeface. This allows readers to distinguish between the story text and the text of additional factors. Readers can distinguish between cut lines, pullquotes and bylines and see that they are not a part of the text.

daniellehinckley