Field Notes – Wired Final Thoughts

To organize this final field notes, I will break it down into sections.

What Works:

I think the biggest thing working in Wired’s favor is their use of visuals.  More often than not, they use images taken themselves, which means they can use visuals on new gadgets that no one else has.  It also makes you want to turn the page to see what the next set of visuals will be.  They use visuals in a way that perfectly compliment the text and engage the reader from top to bottom of most of the pages.

They also do a tremendous job of breaking up the publication into sections.  This allows the reader to quickly find the sections they are interested in the most and also allows for easy navigation throughout the magazine, especially to those who are familiar with the magazine.

What Doesn’t Work:

For the most part, I liked what Wired does with the publication.  However, one thing that I think could use some improving is page layout.  I say this because some of the pages are often too crowded or confusing.  It makes it difficult for the readers’ eye to “breath” or take a break, because there is so much going on.  Whether it is too many pictures or too much crowded text, it just can sometimes be overstimulating.

The easy solution to that is space things out better and offer more organization on each page.  It could also be improved with a better use of hierarchy on each page, which is sometimes a problem for the magazine as well.

Personality:

Overall, I think the personality of the publication can be described as “nerdy entertainment”.  Nerdy may sound a little harsh, but it actually is the perfect adjective for a publication geared toward people who want to read about electronics and new gadgets.  The visuals and text often create this by combining visuals of gadgets with text that looks “computerized” or ” robotic” if that makes sense.  The personality very much compliments the readers.

What I learned:

I learned that two things can make or break a publication: visuals and typography.  A publication, especially a magazine, need engaging visuals that draw the reader in and have them hooked.  Also, it needs to have interesting text and typography that perfectly compliment the visuals.  If one of these two elements fail, then the entire publication goes down drastically in overall quality.

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