Assigned 1/26; due 2/1 by 2 p.m.

Because typography is used to organize material and provide visual cues (and clues), it should be decipherable, especially by someone making an intentional effort. This week I want you to explore your publication’s typographic palette. Your goal is to is to find out which typefaces they use regularly. Your discussion should include the kind of typeface(s) do they use for body copy, headlines, cutlines, display text, etc.?

You should look for patterns. Reverse engineer the publication’s system for using type. What face does it use when? What about size? Style? What typographic guidelines are evident? Please also analyze less tangible factors and effects—what qualities does the typeface bring to the table? What perceived meaning does it add? How does it affect reader perception?