Through analyzing The Independent in this semester, now I really believe that even a tabloid paper can be so clean and elegant. The Independent we see today is the product of the redesign since November 7, 2013. I think the redesign is successful, because it makes the paper looks more simple but in a good way. When I am glancing over the pages, they make me want to read, and it’s leading my eyes from one element to the other. But the ads are always grabbing my eyes at the first glance, because they are usually not clean and elegant (but easy to grab your eyes).
The red, the paper’s theme color, appears everywhere, especially in display elements such as pull quote, which makes the paper looks as a whole. The printed version uses a special series of typeface that are designed for The Independent last year. The set contains serif and sans serif, from light to heavy, and they work so well together – easy to read and very beautiful.
The Independent seldom runs overwhelming elements, no matter in color, structure, photo or verbal. The photos and illustrations are kind of dim and not too strong in contrast. All things are well-organized inside grids and columns, and photos are always in rectangles. Those headlines and decks are only telling the factors rather than trying to grab your eye by exaggerating the truth.
However, the Sunday version of The Independent (The Independent on Sunday), follows some different rules. We can see colors besides red are used in visual elements, and it runs photos in people’s silhouettes, which doesn’t happen in the weekdays and Saturday versions.
The Independent uses rules almost in very page, which is a little too much for me. Even though rules can help in separating different elements and content from each other, they are also kind of annoying, especially in such heavy weight.
In general, I like the design of The Independent. Though it’s not very “interesting” in most time, it makes me feel fresh and professional.