Furniture_Field Notes_Sgambati

Running Times keeps a solid collection of furniture in their arsenal for news design. Organization is definitely a priority for this magazine and it’s methods of way finding are subtle but brilliant. It may not be obvious, but the first staple of this publication is to always include a diagram of the cover and key stories under the “in the cover” marker, usually tucked down at the bottom of the content page. It’s small, simple, and more of an informational marker than another image to view (fig 1.)

 

fig. 1 // cover diagrams

fig. 1 // cover diagrams

This sense of holistic organization continues in the way they separate sections from one another. Bars, lines, and paragraph rules receive ample exercise throughout each publication. They may be employed as markers at the top of the page to denote the section being read, underscore or outline particular articles, or separate pertinent information from being confused with something else (fig 2.)

 

fig. 2 // bars, lines, & paragraph rules

fig. 2 // bars, lines, & paragraph rules

When it comes time to move the reader from a broader section to an important article or information on the page, the publication typically uses arrow heads or slashes. These object function as markers for the beginning of articles or important information to engage the reader (fig 3.) They are most often found in cyan or yellow dropped behind body copy, but sometimes break from their typical color rule if the article’s imagery calls for it. Sometimes the reader will see arrows or arrow heads with color blocked or outlined boxes to denote a way to engage with the staff of the publication (fig 4.) They point out information for professional contacts, online chats, and all the available social media.

 

fig. 3 // body copy furniture

fig. 3 // body copy furniture

fig. 4 // more graphic furniture

fig. 4 // more graphic furniture

Furniture is even more refined at the level of body copy. The designers move from using color or symbols to playing with text, type, and glyphs. Drop caps at the beginning of articles receive a treatment beyond just scale adjustment. They are often set inverse in blocks or shapes (fig 5.) It’s a very playful way to call attention to the paragraph without being too forward or making the composition of the page look busy. The fun continues in they way in which designers display pull quotes. Though pull quotes are something many magazines use to catch the readers eye, designers play up the size of the initial quotation mark. The device then performs as both a literary element as well as a graphic element. It give the text the affect of actually anchoring to and hanging of the quotation mark (fig 6.)

 

fig. 5 // drop caps

fig. 5 // drop caps

fig. 6 // exaggerated pull quotes

fig. 6 // exaggerated pull quotes

Running Times sets into motion a great deal of moving parts throughout their publication. Though all the pieces move the reader at different speeds through the magazine, they compliment one another, no matter what level hierarchically they are assigned on the page.

joesgambati