As an avid writer, I’ve always known that words were very powerful. The saying, “Sticks and stones may break my bones, but words don’t hurt me,” is one that I very much disagree with. I like to believe that, “the power of life and death is in the tongue.” The particular way you say or word something can have a huge impact on its meaning. Journalists, authors, students, and even average citizens can influence others with their words.
The quote by Neville Brody, “The way something is presented will define how you react to it,” made me realize another way individuals can be affected that I never thought of. Besides the actual words on a page, the way these words are presented can make a difference. Because of this influence, I like to think of graphic designers as “Graphic Magicians.”
These “magicians” convey a message just by the layout, color, or design of a page. For example, I realized how much changing the color or typeface of a word could affect me. The word “death” presented in a red, bold ‘Goudy’ typeface will evoke a different feeling if it was pink, italicized, and in a script typeface. Graphic designers have to keep all of these things in mind when designing pages and other outputs.
It may seem a little scary, but graphic designers can be thought of as manipulators. The way they design something causes the viewer to react a certain way. This is a reason graphic designers must be good at what they do. Great designers are successful at conveying the right message to the right people. Designers that have not mastered this risk influencing people in the wrong way.
It’s more than pulling a rabbit out of a hat for these magicians, their tricks control the minds of millions.