It’s clear The KC Star wants to keep its content in a traditional newspaper format. The colors are bright, and are color coded to each section, but in terms of news and content presented, they stick to the basics. Every front has a columnist on most days, with a hard news story and the occasional feature thrown in.
Just like the paper’s A1, the departments are not afraid to block the section head. The skyboxes also envelop the nameplate on every page, all of which are separated from the news content via color. One difference – the departments all have sans serif font, and the A1 nameplate uses serif. Good use of contrast to separate the newspaper’s name from the rest and establish its importance.
The departments are called Nation and World Watch, Local, Sports Daily, FYI (entertainment) and Business. The paper focuses on local news, providing columnists that discuss how each subject relates to Kansas City area residents. Many have features that have a local focus on an important person or issue in town.
The KC Star also likes to separate departments into mini sections on different days of the week. For instance, on Wednesdays FYI splits into Food, Cooking 101, and Stargazing, which covers celebrity news. The sports department adds sections for a different local area on a daily basis. And Business adds a Local Business section on Tuesdays.
The inside pages of the paper include more color than most other publications. This is true for most pages with images, bugs, and especially for ads. It shows how The KC Star has really made its name through its color design. There are many full page ads, and most appear in color.
The advertisements are loaded early in many of the Nation and World Watch pages, which frequently run AP and wire stories. Many, like the one below, try different alignment techniques, perhaps in an attempt to show an innovative way to include an otherwise obtrusive auto show tickets.