From what I gathered at the panel, I learned about the types of readers for the publication we will be designing. My target audience is an older-ish crowd. I want my publication to cater to active members of the community who will take the time to read the publication when it comes out. It will be designed for the stay at home mom’s, the businessmen, the elderly. It will be a publication for the community that is informative and aesthetically pleasing. In the questioning, the panel specified that they would like a weekly newspaper. It’s something that they could keep on hand with event listings, important news stories, and information that they may find helpful. I want my readers to get the information like a newspaper but with a bit more detail. I also want to hone in on the small town feel and have parts of the newspaper feel like a quick newsletter with events and people profiles.
The way I envision my audience consuming this newspaper is that it will arrive on Thursday. They will give it a quick glance, but quickly move on to whatever else they were doing. Then on a Saturday or Sunday morning, when they have more time they will be able to look at the events for the week, the happenings in the town and other information. I would also like to bring in international stories and how they effect the town.
The Panel made it very clear as to what they want in the publication. They want a product that they can find important relevant information about the community in which they live. I want to give that to them. I want them to be able to look at the front page and see important news. I want them to flip to the lifestyle section and know what’s going on for the week. I want them to look at the sports page and see their children playing football. I want it to be a community paper.
For the publication I know I am looking into putting out a weekly newspaper. I am having trouble deciding if it should be a compact or something a little larger. I don’t think a broadsheet would be any good for what I am hoping to accomplish. I thought about publishing a weekly ‘entertainment’ magazine. It would be something along the lines of event coverage and happenings around town. Though I scrapped that idea because I did want to include news stories. I think something weekly is more appropriate because it seems like there is always something happening and to make the publication any less frequent would leave the audience with old information.
The publication itself will be a mixture of sophistication and openness. I want the color pallet to reflect that. The panel showed the interest in all of the events in town and they are very into the outdoors. I want that to come through in my design.