Metropolis Magazine

(Most of my information comes from the Metropolis 2015 Media Kit as well as my own physical analysis)

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Format: Print Magazine Dimensions: 9 in. x 10 3/4 in. Page Count: 148 | Frequency: Monthly, 11 issues (July/Aug combined) Circulation: 45,000 print Total Reach: 472,000

*I’ve always been attracted to this magazine because it’s simple, bold and uses a certain carrying color scheme with each issue. The layout is easy to understand and evokes an authoritative and clean voice in detailing design and architecture. From the interior pages, you will see the simplicity I am discussing and how the focus of the magazine stems on the content alone. There are no decorative elements to the design.

 

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Metropolis markets its design and content toward the design professional. It speaks to the audience who understands sleek, minimalistic design and the archi-speak of the design world. If you pay attention to Metropolis versus other design publications, the trends in stories and style of writing are the same. See: Architectural Record

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Grid: Margin size: Left: 0.221 picas or 1.33 picas Right, 0.295 picas or 0.886 picas| Columns: 1-3 per page, 1.403 picas or 2.289 picas | Gutters: 0.369 or 0.591 (All of these measurements depend on number of photos per page and how large they cross the gutter or into the margin, this also includes headlines)

Layout and white space: As you can see, layout varies from each section of the magazine from Notes to Features to Products. But there is a collective understanding that photos dominate the magazine and text enhances the photos. There is a lot of white space so that you mostly only focus on the pictures. That’s why I love this magazine is so simple. Per page, there is only one story. The feature cross over from 2-6 pages depending on length.

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Content organization: I love researching the editorial calendars across design publications because much of their monthly material focuses on the same things across the field. But studying the editorial calendar helps you understand the purpose of each article within a publication. Below you can see the different department editorials found throughout the magazine.

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Magazines (especially design ones) are very predictable when it comes to layout. As I mentioned, understanding what you will find in each issue is important to understanding the mission of the publication.

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sydneyfranklin