National Geographic: Furniture

National Geographic does not have a lot of furniture other than design elements discussed in some of the previous posts. The most consistent is the magazine’s use of space. All stories don’t start immediately at the top of the page, they begin dropped down a few inches. Even as the story continues, the text still doesn’t start directly at the top of the page.

Nat Geo byline

Nat Geo byline

Quotes are always in all caps, in a larger size, and surrounded by white space to provide contrast.

Nat Geo pullquote

National Geographic also changes up the style of the lede, but also emphasizes the beginning of the story in some way. For example, in one of the stories below the story begins with a quote, emphasizes with caps and a larger size. In the other example, the story begins with a very large “P” for emphasis.

Nat Geo byline

Finally, different sections National Geographic are labeled by the yellow rectangle. This is the same iconic National Geographic yellow used on the cover, and marks a new section.

Nat Geo Section names

Nat Geo Section names

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