The National Post’s website is similar to the print page A1 in only a few ways. The banner is virtually the exact same, so there is no mistaking the connection between the two, but the similarities in visuals don’t extend much farther than that.
The Post’s website is comprehensive and not in any way bad. But a lot of the innovative visual techniques the paper applies so well to their print brand don’t seem to really cross over. Compared to the printed version, the online version is just really boring.
The Post’s online version does not include nearly as much color as the print version. While the yellow is carried over in the nameplate, the blue is largely lost on the website. Once the reader scrolls past the nameplate at the top of the page, color seems to be reserved almost solely for photos.
The type used in the headlines online seems to be the same type used for headlines in the print version and I think this particular typeface carries over pretty well from one medium to the next. For the bodycopy, The Post switches to a sans serif for their online version.
Many of the photographs used on the website are also used in the print version, but they are treated differently. In print, the paper seems to be constantly looking for new, innovative ways to use images in order to help their stories. Online, the grid the paper uses seems to require that the images all be smaller and, for the most part, uniform in size. The website also lacks much illusration, something the print version has a history of excelling at. There are no videos to speak of, but there is a separate tab for graphics.
The online version features many more sections than the print version, and those that are the same section are given different names. I appreciate that they tried to make the website a little more separate from the newspaper by doing this, but, in the end, having 20 different sections tends to strike me as a little overwhelming. If I want business news I have to determine whether the news falls into “Entrprenuer,” “Personal Finance,” “Investing,” or “Financial Post.”