New York Magazine – Language

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HEDS and DEKS:

It’s interesting to note the language of the magazine. The HEDS ranges from one word to four or five or even longer. I would say four words on an average. Another interesting part about the HEDS are that magazine doesn’t shy away from question HEDS – which might be considered kind of clichéd but New York Magazine handles them gracefully without being newsy. Also the HEDS have an element of mystery and intrigue to them – pulling the readers in but not revealing too much all at once. The DEKS likewise are intriguing and creative.

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Summaries:

The features are almost always accompanied by a summary which might vary in word count. I have seen from one paragraph to one full page (yes, one full page like in below example but in bigger typeface off course).

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Pull Quotes:

Pull quotes are used sparingly without any attribution.

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Cutlines:

Cutlines are short, simple and very descriptive in nature. The content complements the story which we are reading.

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Bylines:

Bylines are simply given by writing the author’s name with a “by” in the beginning mostly placed under the HED and DEK.

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sroshanwar