New York Magazine – Typography

New York Magazine’s logo — which obviously is an illustration has a very classic and timeless feel – just like a typeface out of an 18th century book. According to my research online – New York Magazine typically use the typeface Miller and its iterations for most headlines and sub headlines on its cover. It is a modern revival of the 19th century typeface which Richard Austin introduced – mainly designed with newspapers in mind. The new version was introduced by Mathew Carter’s Miller with four different weights.

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new York Tmes Body typeface

 

 

 

 

 

It’s a serif (serif is used throughout the magazine) which in my opinion is not very unconventional but the way it is used – departs from the tradition (in a good way). The tiny size of the heading conveys a very bold message. Size combined with clever use of visuals and white space makes the cover page very interesting and experimental. There is very little text on the page and all of it is pushed to the top in different weights and sizes. Most of the text is bigger than the headline but still your eye leads to the main headline despite its small size.

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For features and most stories – the magazine is very experimental when it comes to title pages and headlines. In the below example, once again very little text is used but the size is big and irregular and placed at an unusual angle. The typeface and its size reflect the personality of the person this story is about – bold and defiant.

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The pages after the title page are simple and follows particular pattern and typographical guidelines. The designer doesn’t hesitate in making the first letter or word very loud and bold but followed by columns and columns of text without any hierarchy created through variation in size or weight – making those pages very functional and using as much space as possible.

 

 

sroshanwar