Week 5 –NatGeo –Images

NG’s feature story usually consists of text, photo essay, maps or infographics. Multiple photos used for a single story. Even within the text part, the first few pages of reading have some pictures as visual cues to correspond to the content. That helps the reader immerse into the story from the very beginning so that they won’t get bored even for the long-forms.

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Photo essay is a series of photos that connect to each other by an invisible thread, but even each picture includes a story, either. The individual picture adds extra layer to the overall feature package. For example, in the story of “Pure Hawaiian,” even the cover image has caption to annotate the identity of the subjects and in what way they related to the feature.

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The style of NG’s photography is quite a mixture of wide and medium shots. The tight shots are rare.

Wide shots normally introduce the viewer where they are, and then embed themselves into story to engage.

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Medium shots mostly are applied to portraits, profiling a phenomenon, an individual or so.

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For the closeups, we might see some macroshots for insects, but NG puts more energy into the “big pictures.”

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The shape of the image are rectangles in full page or half page. And for the jump page for sections, the user can tap the square images to the specific content. For the heds and deks, the type is placed directly on images, but the captions can be hide by click on the plus symbol.

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The mood of the subjects in the images depends on the story itself. In the Feb issue, NG features “The Visible War on the Brain”, a story about brain trauma of U.S. combat personnel. The image usage on this heavy issue combines the infectious and objective photos. It showcases some contagious pics, and also presents the suffering minds behind masks in a restrained way. These photography expresses the importance of editorial in NG’s fascinating visual storytelling.

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According to NG’s digital designer, the images template pages have equal 45 pixel margins.”The image sizes are mainly full-page (1024 x 768) or if we run the original 3:2 ratio than the height adjust proportionally so it is 682 pixels or so.”

For the infographics, NG utilizes the animated picture, slideshow to diversify the presentation. With the sourced data and statistics, NG takes advantages of the illustrations and maps to showcase the information clearly and materialize the interactive function on digital platform. The users can also double click to zoom in or out, allowing the reader to access details easily.

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