Rolling Stone- Color

Rolling Stone uses a combination of black, white and red within their nameplate. The black and white are meant to outline the letters and give it depth, while the red stands as the classic Rolling Stone color. Red is often associated with power, determination and passion- three characteristics that define the music industry and the artists within it.IMG_0883

Rolling Stone utilizes red, black and white within the magazine as well. The articles are written in black, the chosen color for most publications due to its readability. Audiences expect articles to be written in black and therefore it cues to the consumer that what they are reading is editorial content. To call specific attention to certain details such as some pull quotes and decks, Rolling Stone utilizes the red within their nameplate. This red emphasizes the importance of that piece of content and places it higher within the hierarchy of the magazine.

Rolling Stone also uses a yellow and a blue as small additions to their color palette. Yellow is utilized very sparingly to highlight additional important content as well as outline the title of the section “Random Notes.” This yellow gives the designer leeway in his design and reminds the reader that the section they are looking at may demand more attention due to its content (such as the use of yellow in an article written about drugs in Afghanistan.)

The blue is used in Rolling Stone’s section: National Affairs. Because the magazine relies so heavily on red, the use of blue in this section hints to the reader it is about politics because of the attribution to the democratic party. Rolling Stone counters this with their red headline, alluding to the fact that their articles are unbiased and not in favor of specific parties but rather for informational and entertainment purposes.IMG_1135

The smaller photographs used do not have a specific color scheme but are relatively muted. Many photographs include black. This use of less color allows for the content to speak for itself and not be over powered by images. On featured article pages, the photographs have more color because of their importance to the reader understanding the story. IMG_0885

I could not find the exact color palette online.

summerschneider