The most iconic furniture that Rolling Stone uses is the Oxford Rule border that is incorporated either traditionally or non-traditionally in each page. This reminds the consumer of the publication they are reading and ties the content to Rolling Stone.
Rolling Stone also uses thin black lines to divide up columns of text. This provides extra distinction within the article and mirrors the look of the Oxford lines. These thin lines are sometimes used to break up captions from text as well as outline subheads like the labeling of albums in “Albums of the Year.”
Finally, the lines are used subtly to highlight small section titles like “Movies” and encompass dates such as 1997-2014 in the “Remembering Stephen Colbert” article. Not only do the lines appear professional, but the combination of thin, medium and thick lines give the designer multiple options for calling out specific content without using too many different graphic pieces.
In the section “National Affairs,” Rolling Stone uses small stars to highlight the byline. This graphic element adds a political appeal to the section which differs from much of the other content in the magazine.
Each article begins with the same style drop cap which signals to the reader the beginning of new content.
Additionally, Rolling Stone chooses to use ampersands rather than the word “and” in each of their titles. This appears more as a graphic element choice rather than a typographical one and connects the design of the titles throughout.