Rolling Stone – Furniture

The regular elements of Rolling Stone have to do with the magazine’s consistency in their text display, navigation and interactivity.

Firstly when it comes to display the magazine follows a very consistent type setting in their hed deks and body copy. The heads are always in serif and desks always in sans serif and vary in color dependent on the photography used and story being covered. Pull quotes also set in serif font and again can be used in a variety of colors, sizes and also positioning.The body copy is always in a justified format with a serif text that is easy to read.

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When it comes to navigation the publication makes use of its narrow framing and ties that into their use of arrows. In the first example below on the left we see scrollable text in which the guide for the scroll is very subtle so as to not obtrude the content. Likewise on the right the publication makes use of a simple double arrow to show that there is more to the story that should be read.

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In terms of interactivity the publication also makes use of buttons in its digital edition to engage readers. In some instances the button allows you to navigate in a story and send yourself back to the top instead of needing to scroll. Also in the table of contents you can tap a story to get sent directly to that story if it catches your eye. Lastly the publication also has a section that allows you to listen to music and purchase it just by tapping buttons in the app.

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