Rolling Stone’s titles vary in length from “Aretha Franklin” to “Afghanistan: The Making of a Narco State.” Despite the variation in length, Rolling Stone’s titles are succinct and appropriate for the article they precede. Each title page includes a deck to summarize the article and entice the reader. The tone leads the reader into the article by offering a question, or a suggestion about what is to come. The decks and titles are respectful to the content ranging from women empowerment in Aretha Franklin’s deck to making the reader reflect on their own opinions in the deck of the Afghanistan article.
Pull quotes are used in the longer articles but are never attributed. The quotes are self-explanatory but give the reader an understanding of what emotions the author was trying to evoke. For example, in Charli XCX’s article a pull quote states, “‘Why do people have to be likeable to succeed,’ she asks. ‘Say what you hate. I hate Pitbull, and that’s fine. He may hate my stuff.” This is a sum of Charli’s personality and viewpoint in a singular quote.
Labels are not used.
The bylines state: By Author and Photograph By Photographer. When they include illustrations the illustrator receives a tiny byline at the bottom of the article. This is not the best approach because it should mirror the size of the photographers’ bylines because the illustrations are as important as the photographs.
The section titles are basic and include names such as “Features” or “Movie Reviews.” By using simple titles for the sections they can explore more creative titles for the actual articles without causing the reader too much confusion.