Section Expression!

Local Covers

This section of Expresso is called Economia, which translated is business.  The local cover for this section is extremely reminiscent of the A1 for the paper.  It follows the structure of the A1 in several ways:  reverse nameplate, this time with the section title on it; column structure; ad, promo, and refer placement; promo and refer style; and lead story format.  Overall, this local front has a serious tone to it, which relates to the content inside.  If a different approach had been taken, I don’t think it would have given the right impression of what the section is about.

The local front for the Atual (when translated means current or modern) section definitely reflects the tone of the content inside.  This is the lifestyle section of Expresso.  Pictured above is the cover from the February 26 edition, and the headline and photo are about the upcoming Oscars and Portugal’s involvement in the award ceremony.    I couldn’t imagine a traditional newspaper look or feel to this local front, it just wouldn’t seem to agree with what people would read about in it.  Rather, I like the way Expresso has gone in a complete opposite direction than its A1.  It looks almost like a magazine cover, which I am completely o.k. with.  I really feel like it works for this section.

Expresso contains a section titled Emprego, which literally means employment.  However, this is not the typical employment section that we think of in the United States.  Rather, this section features longer stories that revolve around people’s jobs and what makes that job newsworthy.  For example, the cover story for this section is about a man who started a consulting firm that works with teachers and students, who are not succeeding in the traditional classroom setting, to figure out a way to still receive a proper education.  This local front combines aspects of the A1 and the Atual section, the most opposite the A1.  For example, it uses the same type of reverse for the nameplate but it uses a different typeface.  Also, there is an ad at the bottom of the page and promos and refers at the top like the A1.  However, rather than showcasing multiple stories and short bits of information on the page, this local front features just one story in the middle of the page.  This story’s picture, caption, and headline are what compromise the entire area beneath the section title and above the ad.

This local cover would be the equivalent of the Home & Garden section we are used to in the United States–Espaços & Casas, translated, it means Buildings & Homes.  It covers architecture and design trends, incorporating green technology in everyday lives, and highlights unique buildings either in Portugal or created by Portuguese architects.  Like the Emprego local cover, this local cover incorporates an element of the A1–the way the section title is displayed–but does not rely on its grid system like the Economia section does.  This local cover reflects the opposite design scheme of Atual, just focusing on the lead story.

Inside Pages

As you can see above, all of the inside pages at Expresso contain color, but it is used wisely.  Color is not incorporated just for the sake of using it, rather it is crucial to the design and is often complimentary of the main infographic, photo, or illustration on the page.  It was difficult to find an image that I could save and use of an ad in the paper, but from my experience looking at the newspaper, it seems that ads are on approxiamtely 25% of the pages.  Also, ads are either very small or very large taking up an entire page.  Mid-size ads were not commonly seen throughout the paper.

As for images being incorporated to the inside pages, it was quite intriguing to me.  Each page or double truck features seems to rely on one large image.  Whether that image is an illustration, infographic, or photo, there is typically only one and it is very large.  I find this interesting, whereas most newspapers seem to take pride in capturing a few images per story, Expresso seems to boast just the opposite.  In my opinion, this seems like an incredible difficult thing to do and would require on a lot of talented people.  First, a talented photographer is needed to be able to capture all of the information and emotion in just one picture.  Or, a talented designer needs to fit all of the information into one infographic.  Next, a good photo editor needs to be able to choose which image is the right one.  Finally, a good writer needs to be able to support that image with a solid story.  Overall, I feel like Expresso has a very impressive array of pages to entice its readers past the front page.