SND & Jessica

Essay

During the SND conference, the judges used recurring phrases to describe design such as “rises above,” “stuff that pulls me in,” and “striking.” There was one publication that continued to impress me all weekend. It is a publication that the judges repeatedly used these phrases to describe it: The Times of Oman.  In the Features section, where I spent most of my time during the conference, this publication was constantly awarded and recognized.

One element used in the Times of Oman that I will remember for years, and possibly for my entire design career, is the bright green rectangle used as a header on the top of each page of the newspaper (seen in The Times of Oman examples below). This bold design element brands the paper and distinguishes from all newspapers across the world. If readers saw the paper from a distance, they would easily recognize the newspaper. I learned that unique, vivid, and impactful design choices like this are essential to the success of a design.

When discussing JSR (Judges Special Recognition) awards, the judges spent a great deal of time talking about The Times of Oman’s designs. It took them awhile to form a cohesive, unified, and simple way to describe why their designs are always so successful. They came to the conclusion that The Times of Oman was worthy of a JSR because they always “dare to suck.” The publication is unique because they don’t allow the “newspaper” format to confine them. They’re not just playing by different rules, they’re making their own rules. They’re designs are truly innovative, imaginative, and different from what the rest of the world is doing. The judges pointed out that the designs aren’t always perfectly executed, but it’s their bold choices and willingness to be different that makes them truly special. This taught me that it’s better to make riskier design choices that may or may not work, then to play it safe. Safe design is not memorable; bold design, even if it’s not perfect is always more memorable. This is one lesson I will apply to my In Retro publication design.

And as an American, I especially appreciated the opportunity to learn about foreign newspapers through SND. The Times of Oman was a great example to learn from because their work is different from traditional American newspaper design, and they are also restricted by their government and culture. It was eye opening to hear Lucille discuss her experience with the paper. The idea of censorship in media is unfamiliar to me and made me grateful for all of the chances I have to express myself. But her work also taught me that limits cannot limit you, instead it should inspire one to be even more creative. Even with the restraints in place, their publication rises above the rest.

 

And overall, I really enjoyed the SND experience. I was tired throughout and worried about getting work done for other classes but aside from that, it was a once in a lifetime learning experience. Even if I don’t work in design, I will forever value the chance to hear others speak so passionately about design. And even more than before, I understand why excellent design is essential to a publication. It is essential to storytelling, to the educational component of news, and to the life/tone of a newspaper. I also have a better grasp on design vocabulary and concepts.

Scavenger Hunt

Humor

1. Humor. Seen in The Times of Oman

Photography

2. Most Compelling Photo You Saw. When I saw this photo and hed I had to stop to take in this eerie story.

BadThinking

3. Bad Thinking. This holiday fold out was close to 20 pages long and featured too much content. It went straight from formal holiday wear to Children’s holiday wear. The tone, story, and content did not flow.

Innovative Thinking

4. Innovative Thinking. Pretty much anything by the Times of Oman got me thinking of news ways to approach design. Their use of color and originality always struck me. #DesignCrush

Facilitator

5. A judge or facilitator that traveled more than 1,000 miles to be there. Madisen (left), a facilitator in Features, traveled from Mississippi for the competition.

Food

6. Favorite Thing You Ate. It might not have been my “favorite” thing, but it was nice to always have breakfast prepared by someone else. I could just roll out of bed, show up, and have yummy food to eat.

Best Cover

7. Best Magazine Cover. In a sea of hundreds of covers, this one stood out the most to me. It kept me engaged for so long and I enjoy the delicate, airy feel that each one has.

 

Wildcard

8. Wild Card. I love the bold color used here. I also think design should be fun and functional, and this newspaper design would definitely be saved and hung on a wall by Rolling Stones fans.

Illustrations

9. An Awesome Photo Illustration. Illustrations were popular amongst the Features judges. This one perfectly sums up this recent fashion trend, “normcore,” while incorporating some humor. I think it’s an excellent example of how design can represent the pulse of society.

FavForeign

10. Favorite Foreign Paper. For all the reasons I explained in the writing above, The Times of Oman stood out from the competition. I will keep up with the paper and look for their designs in the future.

Trend

11. A Trend You Noticed. The judges loved and discussed many times the impressive illustrations submitted this year. Although general illustrations cannot be considered a trend, the favoritism the judges showed towards illustrations makes them a trend amongst judges. This was a judge favorite, winning multiple awards. One judge said this example was so well done that it looks like it could be in a museum.

 

BestHeadline

12. Best Headline. “From Head to Scale.” I didn’t absolutely LOVE this headline, but it was the best that I could find. It simple and works well for the content.

Classmates

13. The Classmate(s) I spent the Most Time With. Joe and Sydney, of course!

IconicScene

14. Iconic SND Scene. Are we at a frat party? No. Only SND facilitators and judges would understand the importance of these cups, used to hold votes from judges. These blue and red solo cups are 30 years old and the oldest element of this competition, said the event coordinator. Occasionally, a yellow cup is used to signify when a conflict of interest is present and a guest judge must be brought in.

Discards

15. You Surrounded by Discarded papers. So many papers, so little time. This small sampling of “trashed” newspapers represents the large amount of content the judges eliminated by Sunday morning.

 

jessicamattern