SND & Me

SND and Me,

I would say I enjoyed SND; it was great to be around so many creative thinkers. I think that my experience was especially different because I spent the majority of my time up with graphics; I felt that this group was a little more laid back. Whenever I visited the large ballroom, the mood felt a little tense, and I probably would have felt rushed into everything. With that being said, I’m glad that upstairs had a tranquil space for me to truly digest the work.
When I try to sit and recollect all of the photos, illustrations and info graphics I saw, my brain becomes littered with colors. However, I will say that the images in the very beginning were what caught my eye the most. Going into it, I thought I would love the photo illustrations and other illustrations. However, when we were with the photography I missed it. After it was gone, I realized that there is something about a real life photo that captures a viewer far more than an image someone posed for, or an illustration someone composed on a computer.
One of my favorite photos was of a live c-section. It just caught my eye. I’m not sure how the judges felt in the photo round, but some photos just caught my heart. Some would say, “caught my eye,” but when I looked at some images, my heart skipped a beat. It was like my body was telling me it was a great image before my eyes got a chance to.
I also loved interacting with the judges. I managed to engage in conversation with all of the ones upstairs, some more in-depth that others. Although one facilitator encouraged the class to try and get jobs or internships, I wanted to keep it professional. I really loved Saulo and Vanessa from the Grid. The Grid was a publication I’ve had my eye on for quite some time. Partially because I have a weird fascination with Toronto, but mainly because I’ve seen their design before and adore the paper’s unique structure. Thus, when I found out Vanessa, the Grid’s creative director was there, I was so excited to talk her up.
At the end of the second day, I googled Saulo and saw that he was a design king. He reigned supreme at SND 2009 – 2011, and his work has been an international success. I made it my priority by the third day to get to know him a little more.
Overall, SND was a great experience. My body is still trying to catch up on sleep, but I think that seeing all of these elements of design has truly increased my awareness of things like that.

 

1. Humor

1. Humor

9. photo illustration

9. photo illustration

8. best A1

8. best A1

13. classmate with whome I spent the most time with

13. classmate with whome I spent the most time with

11. a trend I saw

11. a trend I saw

1. Humor

1. Humor

10. favorite foreign language page

10. favorite foreign language page

5. judge who traveled more than 1000 miles

5. judge who traveled more than 1000 miles

15. surrounded by discarded papers

15. surrounded by discarded papers

 

2. most compelling image

2. most compelling image

12. best headline

12. best headline

 

 

Chris McPherson