SND and Me,
I would say I enjoyed SND; it was great to be around so many creative thinkers. I think that my experience was especially different because I spent the majority of my time up with graphics; I felt that this group was a little more laid back. Whenever I visited the large ballroom, the mood felt a little tense, and I probably would have felt rushed into everything. With that being said, I’m glad that upstairs had a tranquil space for me to truly digest the work.
When I try to sit and recollect all of the photos, illustrations and info graphics I saw, my brain becomes littered with colors. However, I will say that the images in the very beginning were what caught my eye the most. Going into it, I thought I would love the photo illustrations and other illustrations. However, when we were with the photography I missed it. After it was gone, I realized that there is something about a real life photo that captures a viewer far more than an image someone posed for, or an illustration someone composed on a computer.
One of my favorite photos was of a live c-section. It just caught my eye. I’m not sure how the judges felt in the photo round, but some photos just caught my heart. Some would say, “caught my eye,” but when I looked at some images, my heart skipped a beat. It was like my body was telling me it was a great image before my eyes got a chance to.
I also loved interacting with the judges. I managed to engage in conversation with all of the ones upstairs, some more in-depth that others. Although one facilitator encouraged the class to try and get jobs or internships, I wanted to keep it professional. I really loved Saulo and Vanessa from the Grid. The Grid was a publication I’ve had my eye on for quite some time. Partially because I have a weird fascination with Toronto, but mainly because I’ve seen their design before and adore the paper’s unique structure. Thus, when I found out Vanessa, the Grid’s creative director was there, I was so excited to talk her up.
At the end of the second day, I googled Saulo and saw that he was a design king. He reigned supreme at SND 2009 – 2011, and his work has been an international success. I made it my priority by the third day to get to know him a little more.
Overall, SND was a great experience. My body is still trying to catch up on sleep, but I think that seeing all of these elements of design has truly increased my awareness of things like that.