WIRED uses an eclectic mix of jewel tones, neons and pastels — never primaries or secondaries. The fact that the publication’s designer mix the dramatic, the brash and the dreamy instead of the basic indicates that they are dedicated to… Continue Reading
WIRED isn’t just a science magazine — it’s a magazine about innovation and technology that hinges on the wonder behind science-fiction. The visual identity of WIRED is constructed to reflect this enduring, tech-focused spirit. Usually, when the images are photographs,… Continue Reading
If you were house-hunting and happened to walk into WIRED, you’d pick up immediatelyon the quirky-meets-sophisticated home decor anchoring WIRED’s look. For starters, there are cutesy dingbats marking illustrator and photographer credits at the bottom of stories. Numbers (and even… Continue Reading
Featured image by Raphael Schiller from Unsplash.com As a whole, WIRED’s textual aesthetic is sophisticated. I believe WIRED maintains this aesthetic in its typefaces, both serif and sans serif, to counter the unusual content, vivid language and overall fantastical tone contained… Continue Reading