The Economist Furniture

Just in other aspects of the publication, The Economist includes that classic red in its furniture.

In the Front of Book, the magazine lets readers know they’re in a new section by including a

bright red header with the name of that section; there’s no way you can miss this, since the red

is so eye catching that it is the first thing the reader sees on the page. Within the section are

light blue headers, which are not distracting, yet still allow the reader to check back to make

sure they’re in their desired section. Another key part to the beginning of each section that

issue has is the “Also in this section” side bar. When there are a lot of articles in a particular

section, such as “business”, “the arts”, “Europe”, etc, The Economist will include this to give its

readers a sneak peak, as well as page numbers,  as to what they’re about to read. Depending o

the layout of the page, I have seen this either positioned in the middle-bottom of the page, or

flush right.


Within the articles themselves, instead of doing small side bars, the article interns another, yet

Smaller article. It relates to the section, and adds to the reader’s knowledge of the topic. The

Article is differentiated by being placed in a light blue square; it makes the page look full and

Busy, but readers of The Economist appreciate the additional article because it makes them feel

More intelligent.



A small, but very important detail are the red arrows. These arrows are placed behind the last

Word in the text box; they are included if the article continues onto the next page. Because

These pages are so text heavy, it is almost necessary that the publication do this, so the reader

Does not get lost.



Finally, in every issue, the back of the book includes a graphic about market data. It includes

Data about a wide array of countries, commodities, and a more graphic image of what is

Happening. The typeface in this section is small and overwhelming, but just like the rest of the

Content in the magazine, this is what readers of The Economist want. The furniture included makes the content more digestible, because it clearly marks off the section the reader is in, as well as heards them through the whole magazine.