Just in other aspects of the publication, The Economist includes that classic red in its furniture.
In the Front of Book, the magazine lets readers know they’re in a new section by including a
bright red header with the name of that section; there’s no way you can miss this, since the red
is so eye catching that it is the first thing the reader sees on the page. Within the section are
light blue headers, which are not distracting, yet still allow the reader to check back to make
sure they’re in their desired section. Another key part to the beginning of each section that
issue has is the “Also in this section” side bar. When there are a lot of articles in a particular
section, such as “business”, “the arts”, “Europe”, etc, The Economist will include this to give its
readers a sneak peak, as well as page numbers, as to what they’re about to read. Depending o
the layout of the page, I have seen this either positioned in the middle-bottom of the page, or
flush right.
Within the articles themselves, instead of doing small side bars, the article interns another, yet
Smaller article. It relates to the section, and adds to the reader’s knowledge of the topic. The
Article is differentiated by being placed in a light blue square; it makes the page look full and
Busy, but readers of The Economist appreciate the additional article because it makes them feel
More intelligent.
A small, but very important detail are the red arrows. These arrows are placed behind the last
Word in the text box; they are included if the article continues onto the next page. Because
These pages are so text heavy, it is almost necessary that the publication do this, so the reader
Does not get lost.
Finally, in every issue, the back of the book includes a graphic about market data. It includes
Data about a wide array of countries, commodities, and a more graphic image of what is
Happening. The typeface in this section is small and overwhelming, but just like the rest of the
Content in the magazine, this is what readers of The Economist want. The furniture included makes the content more digestible, because it clearly marks off the section the reader is in, as well as heards them through the whole magazine.
