Time magazine uses several recurring design features to create consistency and ease of navigation.
In terms of headlines, which are the story titles, Time magazine uses two main forms: the first is pictured below, on the left, where the headline is distinguished with two colors, but is in the same bold typeface/has the same typeface size. The second is shown on the bottom right, where the headline appears more in a headline/deck form, with the two being contrasted using varying typeface weights. The byline usually appears right below the headline, as in the bottom left. For essays and commentaries, though, the name of the author is in a large, thin typeface up across the top of the page. In the second case, this is done in order to emphasize that a certain renowned author/thinker/analyst etc. wrote the piece.
In the shorter stories, sometimes a sub-department headline is also used in gray. It is, therefore, easier to find a certain kind of story underneath a larger department (Briefing).
There are two main labels used for sections, and they correspond to regular features, and to the main, longer features. In the longer features, the label is at the top of the page, on either the left side or in the center, and is in a red box, with the title of the section written on it in white. This is done in order to help the reader navigate the magazine more easily, and quickly find the major feature stories.
The smaller story departments/sections labels are formatted differently; they are in black and placed between two lines, as the below image of the “Briefing” section shows. This helps readers find the shorter stories that are interspersed throughout the magazine.
Captions are descriptions that correspond with a certain image, and they are formatted such that the title of the image is in bold in a contrasting color/weight, and the description is often italicized and/or in a different color.
This caption format becomes familiar and makes it easy to find the image descriptions, setting them apart from the rest of the text on a page.
Drop caps are when the first letter of a story is large, and distinguished in some way, dropping down a few lines. Time usually uses a black, bold, sans serif typeface for this.
This is generally employed in the larger feature stories, creating visual interest and emphasizing the lede of the story.
Pull quotes are when a prominent part of body copy is pulled out and enlarged. Time magazine usually sets them apart using a different color or a heavier weight, as shown below, and they are generally attributed. Time’s consistency in formatting of pull quotes draws readers’ eyes to important parts of the text, creating interest towards a certain story.
All of these elements are repeated from issue to issue, creating a consistency that makes it simpler to get through Time magazine, and to find certain features.