A nameplate is the name of a newspaper as it’s displayed on Page One; sometimes called a flag.. Istanbul, Turkey’s Today’s Zaman incorporates a strong serif font and bold colors (usually in a cool color palate) in their nameplate. The color works to set the nameplate off from other headlines that appear above the fold and the gridlike teaser and promos that appears above the Zaman nameplate easily attract the reader’s eye and guide him/her to interesting stories in the paper’s different sections. These teasers ( an eye-catching graphic element, on Page One or section fronts, that promotes an item inside; also called a promo) incorporate both photo and copy to garner the reader’s interest. A rule is a printing term for a straight line. Today’s Zaman incorporates various rules in the guides on their paper, both at the bottom of their full pages as well as in dividing different sections. I feel that these rules work as they enhance the design and experience of the paper and do not detract from the reading because they are thin and grey. A refer is a line or paragraph, often given graphic treatment, referring to a related story elsewhere in the paper. The refers in Today’s Zaman are seamless in their design, not too graphic or distracting; they are straight and to the point: hed, text, section headings, page numbers. Zaman’s cutlines (a line or block of type providing descriptive information about a photo) vary from page to page and photo to photo, sometimes it will be a simple grey box with a name underneath, identifying the person in the photo, other times they incorporate their cutlines on top of the photo as a graphic element. Both styles work, as they are both have different purposes; one is to identify, the other to illustrate. Logos (a word or name that’s stylized in a graphic way, used to refer to standing heads in a newspaper), sigs (a small standing head that labels a regularly appearing column or feature) and bugs (another term for a sig or logo used to label a story; often indented into the text) are utilized well by the Zaman design staff. The elements not only provide a break in a long block of copy, but they compliment the page by staying consistent with other design elements; they too are often small and grey with varying shapes and outlines. The bylines & credit lines (the reporter and photographer’s names, usually given at the beginning of the story) of Today’s Zaman are like the other elements discussed so far, seamless and simple. To their credit they do not try and do any type of fancy intext byline but instead let the typography and negative space enhance the words. Today’s Zaman’s jumplines/ continuation lines do not provide much to comment on. The type that tells the reader that a story is continued from/or to another page, Zaman deals with their jumps simply and without distraction, just bolder text that tells the reader what to do. Again this is a great example of simple “less is more” design. Just like the other elements on Today’s Zaman, the pull quotes while meant to be entry points are still not distracting, often overly large, grey, quotation marks with basic copy below or beside- they are consistent with the overall theme of Zaman. (A pull quote is a graphic treatment of a quotation taken from a story, often using bold or italic type, rules of screens.) Text that’s indented around a photo or artwork; also called a runaround or skew is known as a text wrap. Zaman’s utilizes text wraps more often in its longer stories, which I can appreciate because at times people tend to get “text wrap happy” and use them when its really not necessary. Zaman’s strengths lay in its consistencies, however that means when it varies from its general design rules it has set up for itself the variance will be often obvious and distracting, this will be something I will be sure to observe and note as I move forward in studying Today’s Zaman.