Typography

The most effective use of typography is in the paper’s nameplate.

Screen Shot 2014-02-14 at 9.13.35 PM This is really the only bit of typography to me that stands out and seems different. The double lines and pronounced serifs make the nameplate look and feel rather regal and prestigious. This is the only place this typefaces is used in the entire paper. It’s not evident here, but the size is also larger than anything else in the paper, except for maybe a few ads. No headline matches the size the the nameplate typeface.

Every typeface used in The Globe is a serif typeface. The headlines of articles are large, but not as large as the nameplate.

Screen Shot 2014-02-14 at 9.13.59 PM The headlines, as seen here, are pretty neutral and casual compared to the nameplate. It’s almost as if they want to attract reader attention to the brand itself and not the stories. Since it is so common and casual a typeface, it makes the reader feel calm and not overwhelmed. This could be their strategy especially when it comes to rather distressful stories.

It’s clear that The Globe only permits serif typefaces. If they have any typographic guidelines, it would be to only use serif typefaces.

Screen Shot 2014-02-14 at 9.14.16 PM I thought it was a nice change of pace when I noticed the folio was in all caps. I also found it relieving that they seemed to have used a less dense typeface since everything else on the page can feel quite heavy with all the serif fonts. I think they should switch it up more often and have less dense fonts in more places.

Screen Shot 2014-02-14 at 9.14.34 PM For example, this body copy looks really dense when it is all packed in there together and a really small size.  The byline, I think, should have been the same as the folio, all caps but really thin. The bold byline just makes the whole section very heavy and dense and discourages me from reading it.

Screen Shot 2014-02-14 at 9.16.24 PM This is a cutline and I think it is done well. It’s also serif and bold and tightly packed but it does differentiate from the body copy pretty well. This is probably the smallest sized copy you will find in the paper but I think that’s how it should be. This text communicates important information but not immediacy.

Screen Shot 2014-02-14 at 9.20.19 PMThe drop caps are the same typeface as the body copy, which I like. When drop caps are some typeface that makes it stand out too much it can be distracting for the reader. So for a news story this works really well. It isn’t too large, also.

Screen Shot 2014-02-14 at 9.21.42 PMThe teaser’s typeface is probably my favorite because I like the thinness and the less apparent serifs. The type beneath contrasts well being bold and a lot smaller so I think the whole package really flows and works together. It works well as a teaser because it catch’s the readers’ eye.

 

Lauren Boudreau