Field Notes: Typography – Der Taggesspiegel

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Der Taggesspiegel looks to use not only serif font, but in fact the same font for each section of the paper. In fact the only time I found text in the paper that wasn’t serif was a sans-serif headline above a promo on the A1. Even when compared to the same bright red text heading a column.

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While the unity of the magazine using a particular font is commendable I can’t help but wish for a LITTLE more variety in what they offer. When the headline matches the deck matches the article font my eye kind of glazes over it all and nothing stands out, other than size and the sparse use of color. Even just a little change added into the paper, I think, could help break things up and be more eye-catching.

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Although this could be me wanting to put a more “edgy” design onto what is a traditional-looking paper. Taken as what it is, Der Taggesspiegel seems to be a paper in the same vein as “The New York Times.” That is very set in their ways and offering a straightforward design – and by extension typography – that isn’t overly flashy and instead is solid and projects a sense of steadiness often found in that type of paper – which is by no means a bad thing.

Nick Schmiedicker