Words: ESPN The Magazine

Trying to decide the best way to describe the headlines that ESPN The Magazine uses was probably the toughest task in these field notes. They use very featury, almost graphical headlines that certainly grab your attention. Based on the definitions we learned in class, backed up by the book, I would say the headlines were pretty much a mix of Display Headlines and Graphical Headlines. Along with those main headlines, using a Deck head was common throughout, and though not all stories used subheads, they were definitely prevalent. In one section regarding the NFL combine, they used a single green word as subheads for different sections of the story, and in another story about UConn guard Kemba Walker, they used a miniature gameclock/scoreboard to signify a new section of the story.

When it comes to pull quotes, I really like how this magazine presents them. First off, they’re always colored and separated from the body copy with plenty of white space. More importantly, they are always really great quotes that make you want to read the rest of the story and find out why the said what they said. The pull quotes are not attributed, which I like. I feel like it keeps them short and concise, and if you really want to know who said it, it’s just another reason to go read the article.

The presentation of captions in this magazine is something that continues to interest me. It’s a style that I’ve never seen before, but I really like it. Basically, they stick a one-inch square block of text next to the photo. ESPN does a really good job of telling a small story with the caption, and I feel like that adds a lot more to the story. It is something I strive to do when I write captions, and something I continually struggle with.

The Bylines in ESPN are straightforward with no frills. Unlike the headlines, photos, illustrations and everything else that is fun, raw and edgy, the Bylines are small and simply say “By so and so” or “Photographs By so and so,” that’s it. However, one thing I did find interesting was that the Byline is written in all-caps. Despite the fact that it was so small and nonchalant, I thought the all-caps was a good way to keep it from being completely lost and maybe even make it stand out a little.

Looking at the Refers in ESPN The Magazine, I’m again impressed with how well written they are. No longer than a sentence, these gems grabbed my attention, made me laugh, and usually gave me some knowledge. All the ones I were able to find tied into the stories they accompanied, whether they alluded to a certain part of the story or just augmented the information in the article. Similar to the pull quotes, the Refers were colored as well, which added to their ability to stand out.

Finally, the section names for this magazine are interesting. They have a couple of sections that are repetitive at the beginning of each magazine, but then the rest of the magazine is just different feature articles that change with each edition. The names of these recurring sections are “Go” and “Play.” Though those words are very simple, I think they embody what a sports oriented publication is all about. Someone is always going, and people are always playing. Plus, with such general words, a lot of different topics can fall into those sections.

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