The New York Times uses a style of Cheltenham as the typefaces for headlines and a form of Franklin Gothic for its body text.
The headline on the main story in the far right column of the front page has one of the largest headlines. It’s three lines and each lines starts slightly more indented that the one before it. The first subhead is separated from the headline by a thin line and is one line of type. Both the headline and the subhead are in all caps. Under that is a three-line subhead that capitalizes the first letter of each word and is centered in the column.
For each story on the page, there is a varying style for the headline. It seems to me that the stories that are only one column have a thicker headline to help draw attention to them. The largest story above the fold has a one-line headline and isn’t bolded, followed by a three-line subhead that is a lot smaller.
The featured image in the top left corner has a bold headline followed by a pretty small cutline that’s slightly larger than body size.
The typefaces used in the paper fit the New York Times well. It uses pretty “serious” typefaces that I think work well for a newspaper like this.
The New York Times masthead uses a type of Old English typeface and is recognizable anywhere. Its use lends an authority and its effective in that regard.
One thing that I could be overlooked that I really liked was the The Arts section’s section head. It has a more modern look and is half gray and half black. It presents the section in a little more of an edgy light than the news or business sections.
Like the typeface choices, the language of the New York Times is authoritative. The newspaper knows its a leader in defining what stories matter on a day-to-day basis and reports like it. Stories are thorough and well-written. Word choices aren’t the most simple compared to some other newspapers, but stories are broken down to make complex issues easier to understand.
The headlines aren’t there to grab you in a tabloid kind of way, but to let you know what you’re reading. There isn’t much use of pullquotes, but rather the insertion of a sort of subhead within the story that has a similar function. The bylines are in black and the names capitalized. It looks like: By ZACH SCHONBRUN. The type is the same size as the body, but bolded. It doesn’t take away attention from the other elements, but isn’t hidden either.
The refers are used to draw you in the same way the headlines are. Not by using puns or enticing phrases, but by laying out the facts about what the article talks about. I mentioned The Arts section earlier. All sections are straightforward. News, Business, The Arts, Sports, etc.