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What’s Next?

‘New York Times’ Website Redesign Goes Back to the Future

This article on Mashable goes into detail about The New York Times largest website redesign in seven years. It seems that the newspaper’s website has made an effort to make the online experience as seamless as possible – almost like you’re reading the actual newspaper. While none of the changes were insanely different from the old site, they’ve made design choices that move away from reminding readers that they’re online, like removing colored headlines, increasing white space, and removing the site’s lengthy sidebar.

What surprised me the most was a quote from the Director of Digital Design, Ian Adelman, who said “We’re leaning more heavily on the site to maintain our identity.” It was interesting to me because it seems that The Times is making moves toward a more digital identity. Since their digital readers double their physical subscribers, it makes one wonder if The New York Times could make a choice to go completely digital in the near future.

Facebook Is Testing A News Feed That Looks More Like A Newspaper

This article by Fast Company is about Facebook and how it is testing a new design strategy that will position it more as a news source than it has in the past. The article talks about how in the past, a Facebook user’s news feed used to be dominated by memes and friend updates, but now Facebook has changed their algorithm to recognize high quality news and move it to the top of your news feed. Not only that, but they’re testing changing the headline typeface from a sans serif font to a serif font to make it look more newsy.

While no one would ever think to talk about Facebook in a “what’s next for news design” post, I think that this is an important news design development. Facebook is utilizing traditional news design strategies – like serif type faces and body type and going as far as making the news feed resemble a traditional newspaper – to promote using Facebook as a news source for users.

This development will, once again, make traditional news companies have to rethink how they will present their content on Facebook.

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This is a picture of The New York Times’ new website. What is interesting to note is the publication’s new “Related Stories” bar. Instead of being only at the bottom of each article, they’ve created a new bar that appears and disappears at the top of your screen when you scroll down the page. This is a new design strategy to increase the amount of stories being read by visitors.

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It seems this kind of bar is becoming a trend. Similar to The New York Times, Teen Vogue online is using a sticky top navigation bar to keep readers on their site. Rather than risk having readers leave the page rather than scroll all the way back to the top, the top navigation bar follows the reader as they scroll, allowing them to click on it and go to a different section when they finish reading the article.

 

Noelle Devoe

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